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Homepage / Lander
3 tactics
$567
affiliate · Aug 9, 2026
apnews.com
25/100 Sparse
Scores higher than 43% of 577 entry-page captures we have measured. Among the 49 affiliate funnels in that group, higher than 20%.
Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 25 · mobile 25.
What we recorded
The funnel, frame by frame
1 step walked
In their own words
24 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Associated Press News: Breaking News, Latest Headlines and Videos | AP News
- Meta description
Read the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent journalism from every corner of the globe.
- Headline
LATEST NEWS
- Section headings
Iran makes dramatic new demands around Strait of Hormuz
Trump goes unmentioned but not ignored as Clinton, Bush and Obama step up as essayists on presidents
Lake Mead hits historic low water level as Colorado River struggles
A Tibetan cooperative keeps a centuries-old weaving tradition alive
ENTERTAINMENT
SHORT STORIES
MOST WATCHED VIDEOS
WEEKEND READS
+8 more, not shown- Buttons and links
Menu
Show Search
DONATE
DONATE NOW
- Prices on the page
$567
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof1 of 3
Shows customer logos or a trusted-by claim
logo wall (39 distinct marks)
What we didn’t find
8 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 10 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Affiliate disclosure
31 of the 129 affiliate funnels we checked
Outbound offer CTAs
7 of the 129 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work1 could not be measured — not counted either way
Image alt text
a11y:36 of 85 content images (42%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Named controls
a11y:3 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:19 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:36 images are shipped at more than 2x the width shown.
“?url=https%3A%2F%2Fassets.apnews.com%2F8” is 1440px wide, displayed at 340px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:256 of 348 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 20×18px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 1.5 MB across 42 measurable resources, but 648 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#f2f2f2
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog23px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
23pxAa
30pxAa
WEIGHTS
Aa400
Aa500
Aa530
Aa550
Aa600
Aa700
FAMILIES
AP
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
