The Trust-and-Ask pages

The other two zooms: which play the whole funnel runs: Funnel designs; each band of the stack opened up: Section designs.

Method: every card is one captured page — the entry page of a funnel we crawled, screenshotted at 1440px and measured deterministically: no LLM, no opinion. Type is the funnel classification the crawler assigns from what the page sells. Shape is a second, narrower reading: each page is segmented into full-width bands, every band is classified into a section archetype (hero, logo wall, features, pricing, reviews, comparison, FAQ, CTA, footer…), and pages whose exact body-section sequence repeats across the corpus form a named shape. Of the 1600 section-mapped pages, 1291 reach the footer with a classifiable hero; 26 are still mid-crawl and 283 we could not cleanly read — both are shown here and simply carry no shape, never a guessed one. 478 more are structurally minimal (a hero and a CTA only) and never become a shape of their own. Scope: every funnel we have crawled, auto-updating. A shape's NAME is our label for a measured cluster; the membership is the fact.