Evidence coverage
the /100 — and the exact signals behind each category55/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path18/20
Proof above the foldFree trial / freemiumDemo / docs entry
Trust & proof17/20
On-page review wallTrusted-by logo wallUsage / adoption proof
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#1d2e56
accent#1d2e56
bg#f7f6f5
surface#ffffff
text#191919
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox80px
Jumps over the lazy dog64px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
6px
8px
10px
12px
13px
15px
16px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$20$200$80
One-timeSubscribe
source: step 1 · Homepage / Lander — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Devin Desktop | Devin
subscription6 components
“Product”“Solutions”“Resources”
2Customers
Customers | Devin
3 components
“Read more”“Use Case”“Product”
3Pricing
Plans and Pricing | Devin
3 components
“Product”“Solutions”“Resources”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
✓On-page review wall
p2: review wall
·Money-back guarantee
✓FAQ / objection handling3×
home: FAQ/accordion p2: FAQ/accordion p3: FAQ/accordion
✓Proof above the fold
home: proof in first viewport
✓Free trial / freemium
p3: free trial / no credit card
✓Trusted-by logo wall
home: trusted-by / logo cloud
✓Usage / adoption proof
p2: usage/adoption count
✓Pricing tiers2×
home: pricing tiers p3: pricing tiers
✓Demo / docs entry
home: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of windsurf.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Customers → Pricing ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#f7f6f5` | 43.8% | background | | `#000000` | 22% | support | | `#ffffff` | 19.9% | background | | `#1d2e56` | 3.2% | support | | `#fcfcfc` | 3.1% | background | | `#efefef` | 1.9% | background | | `#121111` | 1.8% | support | | `#f8f8f8` | 1.4% | background | Curated roles: `primary=#1d2e56` · `accent=#1d2e56` · `bg=#f7f6f5` · `surface=#ffffff` · `text=#191919` ## Type - Display: `NB International Pro` - Body: `NB International Pro` - Size scale (px): 11, 12, 13, 14, 15, 16, 20, 32, 40, 64, 80 - Radius (px): 2, 4, 6, 8, 10, 12, 13, 15, 16, 50 ## Patterns detected (fact-based) — 8/13 - **On-page review wall** — An embedded wall of customer reviews. _(p2: review wall)_ - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion; p3: FAQ/accordion)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p3: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_ - **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(p2: usage/adoption count)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p3: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.