Evidence coverage
the /100 — and the exact signals behind each category45/100
★★★★★
Thin evidence coverage
Offer clarity14/20
Pricing tiersAnchor / strikethrough pricing
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof8/20
Proof at every step
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#f6f1ff
accent#f6f1ff
bg#ffffff
surface#f6f1ff
text#c59fff
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox96px
Jumps over the lazy dog65px
A subheading in their voice50px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn1px
3px
4px
5px
6px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$010% off
$20$200$50
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
2 steps walked
1Homepage / Lander
Warp — The Agentic Development Environment
1 proof point1 components
“Products”“Solutions”“Resources”
2Pricing
Pricing | Warp
2 proof points10% off% off5 components
“Products”“Solutions”“Resources”
Tactics detected
applicable conversion tactics — click any for its evidence string✓Proof at every step2×
home: 4.8★ p2: 4.8★
·Countdown / urgency timer
✓Anchor / strikethrough pricing
p2: 10% off
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling2×
home: FAQ/accordion p2: FAQ/accordion
·Proof above the fold
✓Free trial / freemium
p2: free trial / no credit card
·Trusted-by logo wall
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry
p2: demo / docs
Proof & trust language
the social-proof strings, harvested{X}★ — 4.8★ (1)
{N}% off — 10% off (1)
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of warp.dev
> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 75.6% | background |
| `#f6f1ff` | 17.3% | background |
| `#000000` | 7% | support |
| `#ececec` | 0.1% | background |
| `#c59fff` | 0.1% | support |
| `#d2b5ff` | 0% | support |
| `#d97757` | 0% | accent/brand |
| `#565656` | 0% | support |
Curated roles: `primary=#f6f1ff` · `accent=#f6f1ff` · `bg=#ffffff` · `surface=#f6f1ff` · `text=#c59fff`
## Type
- Display: `theFuture`
- Body: `Matter`
- Size scale (px): 10, 11, 12, 13, 14, 15, 16, 24, 30, 50, 65, 96
- Radius (px): 1, 3, 4, 5, 6
## Patterns detected (fact-based) — 6/13
- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 4.8★; p2: 4.8★)_
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(p2: 10% off)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(p2: demo / docs)_
## Proof language (harvested strings → templates)
- `{X}★` — e.g. "4.8★"
- `{N}% off` — e.g. "10% off"
## Funnel facts
- Depth reached: 2 steps
- Proof points: 2 across 2 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
- Price continuity lander→checkout: not detected
## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.