UXXRAY · facts, not opinions
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supabase.com — funnel x-ray

lander · · 2026-07-08
#72e3ad #000000 #3fcf8e #a9f1ca #8e4ec6
3steps deep
45/100Thin
0proof points
no discount

Evidence coverage

the /100 — and the exact signals behind each category
45/100
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof11/20
Trusted-by logo wallUsage / adoption proof
Friction reduction10/15
FAQ / objection handlingFree trial / freemium
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected

Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.

Palette

every color by on-page usage · the roles doing their job
full palette ordered by on-page usage %
primary#3fcf8e
accent#3fcf8e
bg#a9f1ca
surface#ffffff
text#ffffff
accent

Body copy in their text role, on a surface card.

the roles, doing their job

Typography

their type system, rendered live
The quick brown fox46px
Jumps over the lazy dog34px
A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three

Shape

the corner-radius scale, drawn
4px
6px
8px
11px
12px
16px

Offer & pricing

rebuilt from extracted facts — nothing invented
RECONSTRUCTION — rebuilt from extracted facts
$0
$25$10$0.00
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented

The funnel

3 steps walked
Homepage / Lander
1Homepage / Lander
Supabase | The Open Source Firebase Alternative
subscription4 components
“Product”“Developers”“Solutions”
Pricing
2Pricing
Pricing & Fees | Supabase
subscription6 components
“Product”“Developers”“Solutions”
Sign Up
3Sign Up
Supabase
1 components
“Documentation”“Continue with GitHub”“Sign up”

Tactics detected

applicable conversion tactics — click any for its evidence string
·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
FAQ / objection handling
p2: FAQ/accordion
·Proof above the fold
Free trial / freemium
p2: free trial / no credit card
Trusted-by logo wall
home: trusted-by / logo cloud
Usage / adoption proof
home: usage/adoption count
Pricing tiers
p2: pricing tiers
Demo / docs entry
home: demo / docs
p2: demo / docs
p3: demo / docs

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts
supabase.com · 6/13 tactics · 0 proof templates · tokens ✓
# Agent Brief — build in the style of supabase.com

> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing → Sign Up

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#72e3ad` | 79.5% | accent/brand |
| `#000000` | 11.7% | support |
| `#3fcf8e` | 4.6% | accent/brand |
| `#a9f1ca` | 1.9% | background |
| `#8e4ec6` | 1.3% | accent/brand |
| `#be93e4` | 0.6% | support |
| `#0070f3` | 0.3% | accent/brand |
| `#ffffff` | 0.1% | background |

Curated roles: `primary=#3fcf8e` · `accent=#3fcf8e` · `bg=#a9f1ca` · `surface=#ffffff` · `text=#ffffff`

## Type
- Display: `Manrope`
- Body: `Inter`
- Size scale (px): 12, 13, 14, 15, 16, 22, 34, 46
- Radius (px): 4, 6, 8, 11, 12, 16

## Patterns detected (fact-based) — 6/13
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 3 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.