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render.com — funnel x-ray

lander · · 2026-07-08

#ffffff #141414 #e7dbff #8a05ff #0d0d0d

3steps deep

55/100Thin★★★★★

1proof points

20%top discount

Evidence coverage

the /100 — and the exact signals behind each category

55/100

★★★★★

Thin evidence coverage

Offer clarity14/20

Pricing tiersAnchor / strikethrough pricing

Action path18/20

Proof above the foldFree trial / freemiumDemo / docs entry

Trust & proof11/20

Trusted-by logo wallUsage / adoption proof

Friction reduction10/15

FAQ / objection handlingFree trial / freemium

Value reinforcement3/15

Usage / adoption proof

Risk reversal & urgency0/10

no signals detected

Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.

Palette

every color by on-page usage · the roles doing their job

full palette ordered by on-page usage %

primary#8a05ff

accent#8a05ff

bg#ffffff

surface#e7dbff

text#0d0d0d

accent

Body copy in their text role, on a surface card.

the roles, doing their job

Typography

their type system, rendered live

The quick brown fox64px

Jumps over the lazy dog56px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Shape

the corner-radius scale, drawn

2px

Offer & pricing

rebuilt from extracted facts — nothing invented

RECONSTRUCTION — rebuilt from extracted facts

$10

$100$0$25

One-timeSubscribe

source: step 3 · Pricing — every value extracted, nothing invented

The funnel

3 steps walked

1Homepage / Lander

2Startups

3Pricing

1Homepage / Lander

Render | The cloud for builders

4 components

“Start for free”“Migrate to Render”“View Templates”

2Startups

Startup Program | Render

1 proof point20% off% off4 components

“Apply now”“Apply to be a partner”“What if my VC or accelerator does not have a referral link?”

3Pricing

Pricing | Render

subscription6 components

“Deploy for free”“Start with Pro”“Start with Scale”

Tactics detected

applicable conversion tactics — click any for its evidence string

·Proof at every step

·Countdown / urgency timer

✓Anchor / strikethrough pricing

p2: 20% off

·Us-vs-them comparison

·On-page review wall

·Money-back guarantee

✓FAQ / objection handling2×

p2: FAQ/accordion
p3: FAQ/accordion

✓Proof above the fold3×

home: proof in first viewport
p2: proof in first viewport
p3: proof in first viewport

✓Free trial / freemium

home: free trial / no credit card

✓Trusted-by logo wall2×

home: trusted-by / logo cloud
p2: trusted-by / logo cloud

✓Usage / adoption proof2×

home: usage/adoption count
p2: usage/adoption count

✓Pricing tiers

p3: pricing tiers

✓Demo / docs entry

p3: demo / docs

Proof & trust language

the social-proof strings, harvested

{N}% off — 20% off (1)

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts

render.com · 8/13 tactics · 1 proof templates · tokens ✓

# Agent Brief — build in the style of render.com

> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Startups → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 71.2% | background |
| `#141414` | 22.6% | support |
| `#e7dbff` | 1.2% | background |
| `#8a05ff` | 1% | accent/brand |
| `#0d0d0d` | 0.8% | support |
| `#c2eaff` | 0.6% | background |
| `#fce2fe` | 0.5% | background |
| `#b8ffd7` | 0.5% | background |

Curated roles: `primary=#8a05ff` · `accent=#8a05ff` · `bg=#ffffff` · `surface=#e7dbff` · `text=#0d0d0d`

## Type
- Display: `Roobert`
- Body: `PPNeueMontreal`
- Size scale (px): 11, 12, 14, 16, 18, 20, 24, 32, 40, 48, 56, 64
- Radius (px): 2

## Patterns detected (fact-based) — 8/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(p2: 20% off)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion; p3: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport; p3: proof in first viewport)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(home: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p3: pricing tiers)_
- **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(p3: demo / docs)_

## Proof language (harvested strings → templates)
- `{N}% off` — e.g. "20% off"

## Funnel facts
- Depth reached: 3 steps
- Proof points: 1 across 1 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.