Evidence coverage
the /100 — and the exact signals behind each category40/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path11/20
Free trial / freemiumDemo / docs entry
Trust & proof12/20
On-page review wallTrusted-by logo wall
Friction reduction4/15
Free trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency5/10
Countdown / urgency timer
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#1b2132
accent#1b2132
bg#ffffff
surface#ffffff
text#ffffff
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox54px
Jumps over the lazy dog40px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn6px
8px
10px
12px
16px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$5$1$20
One-timeSubscribe
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Railway | The all-in-one intelligent cloud provider
6 components
“Product”“Developers”“Enterprise”
2Pricing
Pricing | Railway
subscription6 components
“Product”“Developers”“Enterprise”
3Features
Features | Railway
3 components
“Product”“Developers”“Enterprise”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
✓Countdown / urgency timer2×
home: countdown present p3: countdown present
·Anchor / strikethrough pricing
·Us-vs-them comparison
✓On-page review wall
home: review wall
·Money-back guarantee
·FAQ / objection handling
·Proof above the fold
✓Free trial / freemium
p2: free trial / no credit card
✓Trusted-by logo wall2×
home: trusted-by / logo cloud p3: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers2×
home: pricing tiers p2: pricing tiers
✓Demo / docs entry3×
home: demo / docs p2: demo / docs p3: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of railway.app > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Features ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#13111c` | 34.7% | support | | `#181622` | 22% | support | | `#ffffff` | 21.1% | background | | `#1b2132` | 7.5% | support | | `#1f2b2e` | 7.5% | support | | `#0d0c14` | 2.6% | support | | `#1c1a28` | 1.1% | support | | `#1e132a` | 0.9% | support | Curated roles: `primary=#1b2132` · `accent=#1b2132` · `bg=#ffffff` · `surface=#ffffff` · `text=#ffffff` ## Type - Display: `IBM Plex Serif` - Body: `Helvetica` - Size scale (px): 11, 12, 13, 14, 16, 18, 20, 36, 40, 54 - Radius (px): 6, 8, 10, 12, 16 ## Patterns detected (fact-based) — 6/13 - **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(home: countdown present; p3: countdown present)_ - **On-page review wall** — An embedded wall of customer reviews. _(home: review wall)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p3: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(home: pricing tiers; p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs; p3: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: yes · Subscription: yes - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.