Evidence coverage
the /100 — and the exact signals behind each category15/100
★★★★★
Sparse evidence coverage
Offer clarity0/20
no signals detected
Action path5/20
Demo / docs entry
Trust & proof6/20
Trusted-by logo wall
Friction reduction6/15
FAQ / objection handling
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#e4f1eb
accent#e4f1eb
bg#e4f1eb
surface#ffffff
text#797d86
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox48px
Jumps over the lazy dog44px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn4px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION
No offer or pricing detected in this funnel.
nothing extracted → nothing rebuiltThe funnel
2 steps walked
1Homepage / Lander
Neon — Postgres backends for apps and agents
3 components
“Product”“Solutions”“Resources”
2Unify
Getting started with Neon Data API - Neon Docs
3 components
“Search... ⌘K”“Ask AI”“Connect”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
·On-page review wall
·Money-back guarantee
✓FAQ / objection handling
p2: FAQ/accordion
·Proof above the fold
·Free trial / freemium
✓Trusted-by logo wall
home: trusted-by / logo cloud
·Usage / adoption proof
·Pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of neon.tech > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Unify ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#e4f1eb` | 28.8% | background | | `#ffffff` | 26.7% | background | | `#fafafa` | 22.9% | background | | `#151617` | 9.9% | support | | `#000000` | 8.5% | support | | `#18191b` | 1.2% | support | | `#ebf5f0` | 0.7% | background | | `#111215` | 0.6% | support | Curated roles: `primary=#e4f1eb` · `accent=#e4f1eb` · `bg=#e4f1eb` · `surface=#ffffff` · `text=#797d86` ## Type - Display: `Inter` - Body: `Inter` - Size scale (px): 10, 12, 13, 14, 15, 16, 18, 20, 28, 40, 44, 48 - Radius (px): 4, 50 ## Patterns detected (fact-based) — 3/13 - **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 2 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.