Evidence coverage
the /100 — and the exact signals behind each category40/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path12/20
Proof above the foldDemo / docs entry
Trust & proof17/20
On-page review wallTrusted-by logo wallUsage / adoption proof
Friction reduction0/15
no signals detected
Value reinforcement3/15
Usage / adoption proof
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#08090a
accent#08090a
bg#fbfbfc
surface#ffffff
text#8a8f98
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
4px
6px
12px
50px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$0
$10$16
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
3 steps walked
1Homepage / Lander
Linear – The system for product development
4 components
“Product”“Resources”“Log in Sign up”
2Pricing
Pricing – Linear
6 components
“Product”“Resources”“Log in Sign up”
3Signup
Linear
1 components
“Continue with Google”“Continue with email”“Continue with SAML SSO”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
✓On-page review wall3×
home: review wall p2: review wall p3: review wall
·Money-back guarantee
·FAQ / objection handling
✓Proof above the fold
home: proof in first viewport
·Free trial / freemium
✓Trusted-by logo wall2×
home: trusted-by / logo cloud p2: trusted-by / logo cloud
✓Usage / adoption proof2×
home: usage/adoption count p2: usage/adoption count
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry2×
home: demo / docs p2: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of linear.app > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing → Signup ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#08090a` | 41.5% | support | | `#fbfbfc` | 32.4% | background | | `#0f1011` | 12.1% | support | | `#ffffff` | 2.9% | background | | `#090a0b` | 2.8% | support | | `#101112` | 2.8% | support | | `#121314` | 2.3% | support | | `#e4f222` | 0.6% | accent/brand | Curated roles: `primary=#08090a` · `accent=#08090a` · `bg=#fbfbfc` · `surface=#ffffff` · `text=#8a8f98` ## Type - Display: `Inter Variable` - Body: `Inter Variable` - Size scale (px): 10, 11, 12, 13, 14, 15, 16, 18, 24, 32, 48, 64 - Radius (px): 2, 4, 6, 12, 50 ## Patterns detected (fact-based) — 6/13 - **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; p2: review wall; p3: review wall)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_ - **Usage / adoption proof** — A count of developers / teams / companies / stars using the product. _(home: usage/adoption count; p2: usage/adoption count)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs; p2: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 3 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.