Evidence coverage
the /100 — and the exact signals behind each category40/100
★★★★★
Thin evidence coverage
Offer clarity8/20
Pricing tiers
Action path18/20
Proof above the foldFree trial / freemiumDemo / docs entry
Trust & proof12/20
On-page review wallTrusted-by logo wall
Friction reduction4/15
Free trial / freemium
Value reinforcement0/15
no signals detected
Risk reversal & urgency0/10
no signals detected
Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.
Palette
every color by on-page usage · the roles doing their jobfull palette ordered by on-page usage %
primary#d9d5cf
accent#d9d5cf
bg#f7f7f4
surface#f2f1ed
text#26251e
accent
Body copy in their text role, on a surface card.
the roles, doing their job
Typography
their type system, rendered liveThe quick brown fox22px
Jumps over the lazy dog20px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Shape
the corner-radius scale, drawn2px
3px
4px
8px
10px
Offer & pricing
rebuilt from extracted facts — nothing inventedRECONSTRUCTION — rebuilt from extracted facts
$20
$40
source: step 2 · Pricing — every value extracted, nothing invented
The funnel
2 steps walked
1Homepage / Lander
Cursor: AI coding agent
3 components
“Skip to content”“↓”“Contact sales”
2Pricing
Cursor · Pricing
3 components
“Skip to content”“↓”“Contact sales”
Tactics detected
applicable conversion tactics — click any for its evidence string·Proof at every step
·Countdown / urgency timer
·Anchor / strikethrough pricing
·Us-vs-them comparison
✓On-page review wall
home: review wall
·Money-back guarantee
·FAQ / objection handling
✓Proof above the fold2×
home: proof in first viewport p2: proof in first viewport
✓Free trial / freemium
p2: free trial / no credit card
✓Trusted-by logo wall
home: trusted-by / logo cloud
·Usage / adoption proof
✓Pricing tiers
p2: pricing tiers
✓Demo / docs entry
home: demo / docs
Build brief — copy for your agent
the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts# Agent Brief — build in the style of cursor.com > Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured > tokens, detected patterns, harvested proof strings. No LLM interpretation. > Tokens: `tokens.json` / `tailwind.css`. **Category (label):** — **Funnel:** Homepage / Lander → Pricing ## Palette (area-weighted from live CSS) | Hex | Usage | Likely role | |-----|------:|-------------| | `#f7f7f4` | 50.8% | background | | `#f2f1ed` | 45.6% | background | | `#d9d5cf` | 1.1% | support | | `#b6b9be` | 1.1% | support | | `#e6e5e0` | 0.8% | background | | `#ebeae5` | 0.3% | background | | `#26251e` | 0.2% | support | | `#e1e0db` | 0% | background | Curated roles: `primary=#d9d5cf` · `accent=#d9d5cf` · `bg=#f7f7f4` · `surface=#f2f1ed` · `text=#26251e` ## Type - Display: `CursorGothic` - Body: `EB Garamond` - Size scale (px): 6, 10, 11, 12, 13, 14, 16, 17, 18, 19, 20, 22 - Radius (px): 2, 3, 4, 8, 10 ## Patterns detected (fact-based) — 6/13 - **On-page review wall** — An embedded wall of customer reviews. _(home: review wall)_ - **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; p2: proof in first viewport)_ - **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_ - **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud)_ - **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_ - **Demo / docs entry** — A "book a demo" or documentation / API entry point. _(home: demo / docs)_ ## Proof language (harvested strings → templates) - _(none extracted)_ ## Funnel facts - Depth reached: 2 steps - Proof points: 0 across 0 steps - Free-gift line items (max on a step): 0 - Discount/anchor pricing: no · Countdown: no · Subscription: no - Price continuity lander→checkout: not detected ## To replicate Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.