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bolt.new — funnel x-ray

lander · · 2026-07-08

#111114 #000000 #171719 #1e1e21 #2ba6ff

2steps deep

30/100Sparse★★★★★

0proof points

—no discount

Evidence coverage

the /100 — and the exact signals behind each category

30/100

★★★★★

Sparse evidence coverage

Offer clarity8/20

Pricing tiers

Action path6/20

Free trial / freemium

Trust & proof6/20

Trusted-by logo wall

Friction reduction10/15

FAQ / objection handlingFree trial / freemium

Value reinforcement0/15

no signals detected

Risk reversal & urgency0/10

no signals detected

Evidence Coverage Score: deterministic points across a fixed 6-category conversion rubric (Offer 20 · Action 20 · Trust 20 · Friction 15 · Value 15 · Risk/Urgency 10 = 100), each capped so no single area dominates. Every point traces to an on-page evidence string. It measures coverage, not quality — no opinions, no predictions.

Palette

every color by on-page usage · the roles doing their job

full palette ordered by on-page usage %

primary#111114

accent#111114

bg#ffffff

surface#fffefe

text#ffffff

accent

Body copy in their text role, on a surface card.

the roles, doing their job

Typography

their type system, rendered live

The quick brown fox96px

Jumps over the lazy dog48px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Shape

the corner-radius scale, drawn

4px

6px

8px

12px

16px

50px

Offer & pricing

rebuilt from extracted facts — nothing invented

RECONSTRUCTION — rebuilt from extracted facts

$25$30

One-timeSubscribe

source: step 2 · Pricing — every value extracted, nothing invented

The funnel

2 steps walked

1Homepage / Lander

2Pricing

1Homepage / Lander

Bolt AI builder: Websites, apps & prototypes

2 components

“Resources”“Sign in”“Get started”

2Pricing

Plans & pricing: Bolt’s AI powered website and app builder

subscription6 components

“Resources”“Sign in”“Get started”

Tactics detected

applicable conversion tactics — click any for its evidence string

·Proof at every step

·Countdown / urgency timer

·Anchor / strikethrough pricing

·Us-vs-them comparison

·On-page review wall

·Money-back guarantee

✓FAQ / objection handling

p2: FAQ/accordion

·Proof above the fold

✓Free trial / freemium

p2: free trial / no credit card

✓Trusted-by logo wall2×

home: trusted-by / logo cloud
p2: trusted-by / logo cloud

·Usage / adoption proof

✓Pricing tiers

p2: pricing tiers

·Demo / docs entry

Build brief — copy for your agent

the whole teardown as one grounded spec: tokens · proof language · detected tactics · funnel facts

bolt.new · 4/13 tactics · 0 proof templates · tokens ✓

# Agent Brief — build in the style of bolt.new

> Machine-extracted from a live funnel teardown (2026-07-08). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Pricing

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#111114` | 53.2% | support |
| `#000000` | 25.5% | support |
| `#171719` | 18.4% | support |
| `#1e1e21` | 1.2% | support |
| `#1488fc` | 0.7% | accent/brand |
| `#2ba6ff` | 0.7% | accent/brand |
| `#ffffff` | 0.2% | background |
| `#16a34a` | 0.2% | accent/brand |

Curated roles: `primary=#111114` · `accent=#111114` · `bg=#ffffff` · `surface=#fffefe` · `text=#ffffff`

## Type
- Display: `Inter Display`
- Body: `Inter`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 36, 48, 96
- Radius (px): 4, 6, 8, 12, 16, 50

## Patterns detected (fact-based) — 4/13
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(p2: FAQ/accordion)_
- **Free trial / freemium** — A free trial, free tier, or "no credit card" entry offer. _(p2: free trial / no credit card)_
- **Trusted-by logo wall** — Customer/company logos or a "trusted by / used by" claim. _(home: trusted-by / logo cloud; p2: trusted-by / logo cloud)_
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(p2: pricing tiers)_

## Proof language (harvested strings → templates)
- _(none extracted)_

## Funnel facts
- Depth reached: 2 steps
- Proof points: 0 across 0 steps
- Free-gift line items (max on a step): 0
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
- Price continuity lander→checkout: not detected

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.