# Agent Brief — build in the style of ryzesuperfoods.com

> Machine-extracted from a live funnel teardown (2026-07-07). 100% facts — measured
> tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** Mushroom coffee / functional superfood (subscription)
**Funnel:** Homepage / Lander → Product page (Mushroom Coffee) → Cart → Checkout

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#f9f1e9` | 39.7% | background |
| `#fcfbf3` | 22.2% | background |
| `#ffffff` | 19.2% | background |
| `#f5f0eb` | 6.4% | background |
| `#f5f0ec` | 6.3% | background |
| `#ca5839` | 2.4% | accent/brand |
| `#f9f0e9` | 1.4% | background |
| `#ca583a` | 1.1% | accent/brand |

Curated roles: `primary=#ca5839` · `accent=#f3d7c9` · `bg=#fcfbf3` · `surface=#f9f1e9` · `text=#2a2320`

## Type
- Display: `Sofia Pro`
- Body: `Sofia Pro`
- Size scale (px): 12, 16, 18, 20, 22, 24, 32, 36, 40, 48, 64
- Radius (px): 2, 4, 6, 8, 12, 14, 16, 24, 36, 50

## Patterns detected (fact-based) — 12/13
- **Proof at every step** — Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 211,536 Reviews; pdp: 211,536 Reviews; checkout: 150,000+
Reviews)_
- **Stacked free gifts** — Two or more $0 / FREE line items on the cart or checkout step. _(checkout: FREE Mushroom Magnet; checkout: FREE Spoon & Scoop)_
- **Countdown / urgency timer** — A visible countdown timer creating time pressure. _(home: countdown present; pdp: countdown present; cart: countdown present)_
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: 40% OFF; pdp: $45 / $115 / $80 / 40% OFF; cart: $45 / $80 / 40% OFF)_
- **Subscription / auto-ship** — A recurring delivery interval detected on the cart or checkout step. _(checkout: every 30 Days)_
- **Per-unit price anchor** — Price reframed per serving / day / use to shrink perceived cost. _(pdp: per-unit price shown)_
- **On-page review wall** — An embedded wall of customer reviews. _(home: review wall; pdp: review wall; cart: review wall)_
- **Express wallets** — One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(checkout: express wallet buttons)_
- **Free shipping** — Free shipping / delivery surfaced in the funnel. _(pdp: free shipping; checkout: free shipping)_
- **Money-back guarantee** — An N-day / money-back guarantee stated. _(home: 30-Day Money Back Guarantee; pdp: 30-Day Money Back Guarantee; checkout: 30-Day Guarantee)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: FAQ/accordion; pdp: FAQ/accordion; cart: FAQ/accordion)_
- **Proof above the fold** — Social proof rendered within the first viewport on at least one step. _(home: proof in first viewport; pdp: proof in first viewport; checkout: proof in first viewport)_

## Proof language (harvested strings → templates)
- `{N} Reviews` — e.g. "211,536 Reviews", "150,000+ Reviews"
- `{X} out of 5` — e.g. "4.8 out of 5"
- `{N}-Day Money Back Guarantee` — e.g. "30-Day Money Back Guarantee", "30-Day Guarantee"
- `{N}% OFF` — e.g. "40% OFF"
- `Free shipping` — e.g. "Free shipping"
- `LIMITED TIME` — e.g. "LIMITED TIME"
- `Over {N} Shipped` — e.g. "Over 1M Shipped"
- `TOTAL SAVINGS ${N}` — e.g. "TOTAL SAVINGS $18.00"

## Funnel facts
- Depth reached: 4 steps
- Proof points: 11 across 4 steps
- Free-gift line items (max on a step): 2
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes
- Price continuity lander→checkout: yes ($27.00, $57.60, $36.00)

## To replicate
Match the palette + type tokens above, deploy the detected patterns at the same funnel positions, and reuse the proof-language templates with your own numbers.